Google’s URL shortener “goo.gl” is available now for users at the URL http://goo.gl/. Before this it was available in Google toolbar.
A URL shortener shortens the long URLs.
The Google URL shortener can show where, when, how often, and from which computers people are clicking on those URLs. Also Web-based analytics charts will be available to those who shorten URLs through goo.gl, by which Google will be able to track that data to help determine which Web links are popular, authoritative, or unsafe.
Other Popular URL shorteners are Bit.ly and TinyURL
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